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Swish targets a quarter of a million home improvers
SWDS/087 January 2010

Swish Window and Door Systems has announced its attendance at a new round of consumer shows throughout 2010, as part of its ongoing consumer campaign.

The new campaign begins with the National Homebuilding and Renovating show at the NEC from the 18th to 21st of March. The Swish road show then moves onto Grand Designs Live at Excel from May 1st to 9th and then at the NEC from the 8th to 10th October.

In addition to its national show programme Swish will also attend the Scottish National Home Building and Renovating Show in Glasgow 15th to 16th May and for the Northern Homebuilding and Renovating Show in Harrogate 5th to 7th November.  

Paul Lindsay, general manager, Swish Window and Door Systems said Swish remained committed to invest in its brand alongside the latest in product innovation.

He said: “We attended a number of national shows, in addition to regional and local activity, last year and found that they were a very effective and practical way of reaching the consumer. Giving home improvers the opportunity to feel and try a product speaks to them in a way that advertising or online activity alone can’t and we have seen the results.

“Looking to this year, we’re expecting to do even better, attending more shows and events than ever before with the ambition of putting the Swish brand and product range directly in front of a quarter of a million visitors.”   

In 2009 the window systems company attended three national consumer shows; Homebuilding & Renovating in Birmingham and Glasgow and Grand Designs in London, putting Swish fabricators and installers in front of 150,000 active home improvers.

Generating leads totalling more than half a million pounds of potential business for members of the Swish Authorised Installer Scheme.

This has supported significant growth in Swish Authorised Installer Scheme which grew by more than 20 per cent last year, generating new leads for Swish fabricators, and supported by an ongoing national advertising campaign.

Paul added: “It’s really just simple logic. If our installers do well we can offer our fabricators more leads, and we can support them in doing well by continuing to invest in growing and developing our reputation among homeowners still further and that’s exactly what we plan to do throughout 2010.”